Some say that women’s golf and tennis apparel is all about tradition. We say they’ve never been Lucky in Love. 

We design women’s athletic wear that performs just as well on the street as it does on the court. Our unique tennis clothes are fashion-forward—featuring bright colors, vibrant patterns, and energetic prints that compliment your forehand, or do plenty of talking during your backswing. 

Five generations of sports fashion know-how in family-owned apparel guided us in creating Lucky in Love back in 2010. And since then our goals as one of the top tennis apparel brands have remained the same: to create Bold Performance Wear that strives to be unique and dares to be different.

But above all else, we aspire to inspire—to help women of all ages feel amazing so they can venture out into the world as the best versions of themselves, no matter where they sport our clothing.